best times to post on tiktok 2023
TikTok is the application that has been telling the time worldwide and its most prominent users want to know what time they should publish the videos to have a greater reach. It has become one of the favorite social networks of the centennials and every time we hear more about it.
For brands, TikTok has a growing interest in connecting with a younger audience. One of the keys to improving the engagement of your posts and going further is to post at the right times. We are going to see the keys to hit the target.
The first key to getting your posts seen by as many people as possible is that your recipients are awake. And if we consider that TikTok has a global user base, this question becomes quite important.
To give just a few numbers, in Thailand 1 in 7 people have downloaded TikTok, in India there are more than 20 million users and in China they reach 150 million.
Due to time slots, where your followers come from greatly affects the optimal time to post. Therefore, the first step is to know where your audience is.
The good news is that accessing this information is very easy: you only need to have a Pro TikTok account, which includes statistics on the number of followers, gender and country of origin. To switch to a Pro account, follow these steps:
- Open the TikTok application and enter your profile.
- Press the three dots in the upper right corner to access the Privacy and settings section.
- Tap Switch to Pro Account and follow the steps. You may be asked to verify your mobile number, if you haven’t already.
If your audience is all over the world
If you publish your content, it is better to do it at the key times of the day when more people are online. These hours are generally after lunch and after dinner, between 3 p.m. and 4 p.m. and 10 p.m. and 11 p.m. If you want to reach TikTok users from all over the world, these are the best times to post on TikTok according to Influencer Marketing Hub:
Monday: 13:00 and 15:00
Tuesday: 5:00, 9:00, 11:00 and 13:00
Wednesday: 14:00 and 15:00
Thursday: 6:00, 16:00 and 19:00
Friday: 2:00, 12:00, 20:00 and 00:00
Saturday: 6:00 p.m. and 7:00 p.m.
Sunday: 3:00, 12:00, 13:00 and 23:00
An important thing to keep in mind is that today TikTok does not have any functionality that allows you to plan the publications , and for now there is no other application that allows you to link your TikTok account to publish at a specific time. Luckily, within these top hours you have quite a few options that fit the normal working hours.
Best times to post in
Finally, if you are interested in focusing primarily on your followers, you should know that the hours with the highest influx of users on TikTok are from 7 in the afternoon to 12 at night. If you publish at this time, you will multiply your reach and generate more engagement.