best time to post on instagram 2022

Have you ever wondered what is the best time to post on Instagram and achieve greater interaction and / or virality of your content? There are multiple variables that intervene when determining when to post on Instagram. This factor is fundamental, being one of the platforms with the highest growth of users in the world, in the middle of 2022, its power within social networks is increasing.

The activity of your company, the target to which it is directed, the content itself or the social network where you want to publish are factors that intervene when specifying the ideal period of time to achieve good results in your marketing strategy, so In this post we will help you to clarify this question and hopefully you will discover what is the best time to post on Instagram. Also, knowing when to post on Instagram will help your posts grow.

What are the best hours on Instagram?

Before knowing what are the best times to post, you should take into account two questions:

The Instagram algorithm: in 2016 Instagram ended the chronological order of publications and, with the aim of offering a better user experience, began to show content based on their interests. In this way, the algorithm takes into account the relationship that exists between the user and an account, given the interaction it has with it (private messages, likes, comments …), as well as the type of content and account with which it interacts.

Each account is a different world and so is its audience: not all Instagram users have the same profile, so their habits on the social network will also vary. It is essential to know the behavior of your audience and their activity, to determine your best hours on Instagram. If you know at the peak of activity, the chances of them engaging with your posts will increase.

Best hours on Instagram from Monday to Friday

On weekdays, the best hours on Instagram are in three bands: first thing in the morning, from 08: 00-09: 00; at noon, from 1:00 p.m. to 2:00 p.m. and in the evening, from 19: 00-21: 00. This means that during these hours there are more people using the application, so it is more likely that more users will see the publication. As a result, the chances of getting likes and more comments.

Best hours on Instagram during the weekend

On the weekend our routine changes. We want to make the most of our free time or rest, and this shows when using Instagram. Publishing on Saturday or Sunday will work best in the 10:00 to 12:00 time slot. Why is this the perfect time frame to upload a photo? Because users usually wake up around that time and see what is happening on their social networks.

Find the prime time to post

Ultimately, the only way to ensure the most accurate information for your publishing needs is to track and manage your own analytics. If you are the owner of a business, or you have an account with many visits, you can use the Instagram analysis tool, which allows you to see what time of day and what days of the week there is more interaction.

Besides the time frames, you will also be able to know other details about your followers. Instagram breaks down your location and age, for example, things that are vital to understanding what type of content will perform best across the board.

If you want to take things a step further, start recording your data in a spreadsheet. With this, or even with a graph paper, mark your posts, when you shared them, and how many “likes” or comments you received in a 24 hour period. After all, the more data you have, the more informed you will be. And yes, friends: here too information is power.

Tips for posting on Instagram

  • Although it is not a completely exact science, be guided by the daily habits to publish, that is, at breakfast, at rest, lunch, after work and at night.
  • You must take into account the content you are going to publish and in what time slot it can be most successful
  • Choose the hashtags well for each publication and add a simple text that accompanies the image.
  • It is important that you take into account the trends of that moment, what people are talking about that day, the hashtags of the moment or the topic that has given what to talk about throughout the week.
  • Take care of every photo you take and be creative.
  • Post videos, don’t forget about them.
  • Follow Instagrammers that you like.
  • Comment, share, enjoy.
  • Be consistent in your posts.
  • Activate the notifications of your favorite users so you don’t miss their publications.

In short, if you want to be successful on social networks, first, you must assess the content you want to publish, where to publish it and on what days